Full website redesign, including photo shoot and full design system.
Date
April 1, 2022
My role
Senior Art Director, UI/UX Designer
Full website redesign, including photo shoot and full design system.
Sevan Multisite Solutions came to Six Degrees because they had recently undergone a brand refresh, and needed a new website with updated content that better represented who they are.
To create an easily navigated site that clearly defines and presents the key services and solutions while highlighting the value Sevan brings to its clients.
1. Refresh the brand look & feel.
2. Rebuild the website so it clearly and concisely communicates: Who we are | What we do | How we do it | The value we provide customers.
The first step was to collaborate with the account team to build the site architecture and wireframes.
I also started thinking about the visual design system, as an extension of the refreshed brand identity, and started creating small interactive elements such as buttons, dropdown menus, and hover states. I organized each visual element into the master set of components that could be duplicated and relied upon to behave the same consistently throughout the 30-odd-page website. These elements eventually became the visual design system.
Partnering with cross-functional business teams and client stakeholders, I went through the process of refining the website mockups, while also adding functionality and infusing the brand personality with each micro-interaction.
I built working prototypes in XD, and we went through several iterations of design and functionality, based on content and client feedback.
Click here to view a working hi-fidelity prototype.
