Campaign branding for an annual insurance conference, including communication materials: landing page, web banners and a thank-you card for attendees.
Date
October 30, 2020
My role
Senior Art Director, Visual Designer
Campaign branding for an annual insurance conference, including communication materials: landing page, web banners and a thank-you card for attendees.
Nationwide has an annual underwriting conference, and during the COVID-19 pandemic the 2020 conference was a virtual event. Six Degrees was brought on to develop branding for the conference communication materials, including a landing page, web banners and a thank-you card for attendees. Special attention was paid to the letters “E and S,” as E&S represents Excess and Surplus, a specialty in the insurance industry. Six Degrees wanted to provide the campaign with a secondary meaning to E&S, while keeping the playfulness and energy for the conference campaign branding.
At the beginning of the project, we were tasked with delivering a first round of concepts that showcased a variety of visual themes so we could establish the look and feel of the campaign moving forward. Since the campaign deliverables included a landing page, web banner and printed thank-you card, I included all three components for many of the concepts. I collaborated with account executives and internal campaign strategists to arrive to this first-round concept stage.
Click here to view a working mockup of the first-round concepts.
As a team, we presented several options for campaign branding, which went through several iterations with stakeholder input until the final design was chosen.
